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The beginning of this week left many Americans stranded without any sidekick support. More specifically, I’m talking about T-Mobile’s phone data backup failure.

“Sidekick” is a celebrity’s-pick telephone and e-mail device distributed by T-Mobile, brought to fame by a very-out-there advertising campaign which featured Paris Hilton, Snoop Dogg and other big celeb names.

The data stored in these phones was actually remotely hosted by Microsoft’s servers, which means that users’ phonebooks, SMS, e-mails, etc.,  were not stored inside the phones themselves but rather, on cloud servers. Very convenient at first glance: you could have hundreds of names, numbers, addresses and messages handy without actually over-challenging your device. All you needed to retrieve data was an Internet connection.

But apparently, the servers crashed. And for some reason, still undisclosed, the backup servers crashed as well. Or at least someone forgot to press the “Save” button.

So, thousands of users woke up to a blank phone.

T-Mobile stated there is apparently nothing they can do to retrieve the lost data, and it is refunding a paltry $20 to those struck by the Web lightening.

What does that tell us?

It tells us that there is no such thing as a too-expensive or over-protected data backup system. Knowledge, information and contacts are some of our most precious assets and must be regarded as such.

This is why we here at Swiss DNA Bank never get tired of stressing the fundamental importance of safe and guaranteed backup.

The idea of the revolutionary storage of data forever came from my personal need to feel secure about information storage. I wanted to know that my memories and my biological mark were in a safe place that my heirs could access one day.

There are many other backup services out there. But where are their servers physically located? Who is managing them? What happens in case a disaster hits the storage location?

These are questions that we should ask ourselves when we put our data in someone else’s hands.

Can they provide you with straight answers and Swiss-quality assurances?

Well, we certainly can.

Luca Boschin

COO Swiss DNA Bank